ViralSocialBuzz

Let’s Be Honest With Ourselves: If All Brands Told the Truth, They’d Say This.

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Let's Be Honest With Ourselves: If All Brands Told the Truth, They'd Say This.

There’s some degree of shadiness and dishonesty associated advertising industry, it’s true. Wouldn’t it be refreshing if companies just told the truth about their products? Unfortunately, we rarely see this nowadays. If we did, we have a feeling it’d go a little something like this: 1.) At least it’s not “Slim-Slow” Honest Slogans 2.) Well, […]

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How to Turn Relationships Into Brand Advocacy

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How to Turn Relationships Into Brand Advocacy

Ted Rubin is a leading social marketing strategist and the chief social marketing officer at Collective Bias. In 2009, Rubin started using the term ROR, Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship, is out in August. Follow him @TedRubin. Creating […]

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