ViralSocialBuzz

5 Things Startups Can Learn From Brands on Viddy

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5 Things Startups Can Learn From Brands on Viddy

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Viddy, the social video-sharing platform known for its 15-second time cap, has a slogan on its website: Capture Life in the Moment. Countless brands are seizing this opportunity, capturing aspects of […]

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26 Brilliant Minimalist Print Ads

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26 Brilliant Minimalist Print Ads

Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more” to describe his extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes (such as designing a floor to also serve as the radiator, or a massive […]

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25 Billboards with Fascinating Science Facts

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25 Billboards with Fascinating Science Facts

Located in Vancouver, British Columbia, Canada, Science World is a not-for-profit organization/facility dedicated spreading the awe and wonder of science for kids and adults alike. In collaboration with their long-term advertising agency partners Rethink, Science World are well known in Canada for their award-winning outdoor and ambient media campaigns. From billboards and bus shelters to […]

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How to Turn Relationships Into Brand Advocacy

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How to Turn Relationships Into Brand Advocacy

Ted Rubin is a leading social marketing strategist and the chief social marketing officer at Collective Bias. In 2009, Rubin started using the term ROR, Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship, is out in August. Follow him @TedRubin. Creating […]

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Indie Author: ‘Who Knew Jack Daniel’s Was Full of Sweethearts?’

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Indie Author: 'Who Knew Jack Daniel's Was Full of Sweethearts?'

A day after his story about receiving the nicest cease-and-desist letter we’ve ever seen went viral, Patrick Wensink’s book, Broken Piano For President is climbing Amazon’s book charts. The book — which is a about a man who is far more productive when he is drunk than when sober — is currently #40 on Amazon’s […]

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Smartphone, Tablets Used Far More on National Holidays, Google Finds

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Smartphone, Tablets Used Far More on National Holidays, Google Finds

  People don’t just turn on their BBQs for Labor Day — they also switch on their smartphones and tablets, recent data from Google shows. Google says it has seen a consistent spike in mobile searches on holidays over the past year, and an even more pronounced surge in clicks on mobile ads. On Memorial […]

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Why Website Design Needs to Go Beyond Color

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Why Website Design Needs to Go Beyond Color

A test for protanopia (red-green color blindness). The circles and character are randomly generated. Image: Flickr, Robson# In general – but particularly in the design world – color is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color […]

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